Very well known for its tennis shoe lines, Coca-Cola Shoes needed to boost sandal sales, especially in the northeast of the country. With this in mind, we created the new term: SANDALITY, with the aim of exploring all the variations that the brand's products have to offer.

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The concept of "SANDALIDADE" invites the audience to reflect on how it embodies their own personality from head to toe. To achieve this, the visual identity of the campaign features Thay's Atelier. There, the influencer responded to messages, emails, and even faxes from fans asking for tips. In each interaction with the public, a new sandal was presented, along with a 'SANDALITY,' which is part of the Alphabet developed with over 40 options for using the term.